A letter to the fans.


“What we’ve really spent our time on is understanding the insights, and what motivates and engages them, what stokes their passion.” – Brian Niccol, CEO, Taco Bell. June 2015 – http://fortune.com/video/2015/06/26/taco-bells-millennial-menu/ “In today’s industry, everyone is trained to find the “right” answer that they are afraid to do something different. …

Continue reading